DINERO2025

Dinero Pro

Campaign · Film · Social

Main film · 45 secFilm ready to add

Challenge

Make an advanced accounting product feel useful in the middle of real working life — without turning the story into a product demonstration.

Idea

An assistant, whose behaviour has a taste of robot, follows small business owners everywhere, ready to remove the accounting problems that interrupt the work they actually care about.

Work

A hero film established the campaign world, supported by cutdowns, tactical films, stills and narrative extentions across formats and placements.

Visual sequence

Film stills

Selected frames from the film

Dinero Pro assistant sitting in a bathroom while another character looks out from the shower — 01

Dinero Pro assistant appearing in the doorway of a home office — 02

Hairdresser preparing a customer in the Dinero Pro campaign — 03

Fantasy creature and Dinero Pro assistant in a forest — 04

Close-up of a fantasy creature in the Dinero Pro campaign — 05

Florist holding a box of ceramic animals in the Dinero Pro campaign — 06

Project details

01—03

Role

Creative direction
Concept development
Art direction
Campaign lead

Results

1,500+ attributed Pro purchases
3,300+ account creations
960,000+ video views

Credits

Collaboration with Holy Ravioli

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