Challenge
Changing accounting software can feel complicated and risky, even when the current system no longer fits the business. The campaign needed to make the move to a new accounting programme feel clear, relevant and manageable.
DINERO2025
Tid til at skifte
Campaign · Film · Paid social
Campaign film seriesFilm ready to add
Idea
Treat the switch to a new accounting programme like a high-profile transfer announcement: a public moment surrounded by questions, pressure and one simple answer — Dinero handles the move.
Work
A modular film campaign about switching accounting programmes, built around one recognisable visual world and adapted into multiple short stories and formats for paid social and web.
Visual sequence
Film stills
Selected frames from the film
Campaign extensions
Digital ads
Two dedicated 4:5 campaign ads developed for paid social, separate from the film stills.
Bankafstemning
Digital ad · 4:5
Skift til Dinero
Digital ad · 4:5
Project details
01—03Role
- Creative direction
- Concept development
- Art direction
- Film direction
Results
- High visibility during the peak switching period
- Cost-efficient reach across paid social
Credits
DOP Jonas BechSound recordist Emil VilhelmsenSound design Thirty Sounds GoodGrade Jonas Bech