StineFisker
DINERO2025

Ny bogføringslov

Information campaign · Film · Social

Woman in an office from the bookkeeping law campaign
Film series · 3 storiesFilm ready to add

Challenge

Make new bookkeeping requirements understandable and relevant to small businesses before the deadline feels urgent.

Idea

Place the rules inside recognisable working situations, using character and humour to make a dry subject easier to enter.

Work

Three film stories were produced in long and short versions, then adapted across 16:9, 4:5 and 9:16.

Visual sequence

Film stills

Selected frames from the film

Office scene from the bookkeeping law campaign
01
Character from the bookkeeping law campaign
02
Film still from the bookkeeping law campaign
03
Film still from the bookkeeping law campaign
04
Film scene from the bookkeeping law campaign
05

Project details

01—03

Role

  • Creative direction
  • Concept development
  • Film direction
  • Campaign lead

Results

  • Strong reach around a time-sensitive topic
  • Qualified traffic, sign-ups and product adoption

Credits

DOP Frederik Gade1 AC Christoffer HansenGaffer Timo BarjouSound recordist Benjamin RozilioClapper / Production assistant Yasmin NielsenSet designer Astrid HansenStylist Helena Søgaard
Next caseDreamer